François Panard's poem in the shape of a glass as an example of a calligram

No, you are not seeing things: it really is champagne. It is in fact a poem by François Panard in the shape of a wine glass. Verses arranged into a thematic image are known as calligrams. As for the merits of a poetry of simple rhymes in the manner of the flute (cradle and merriment, merriment and hangover), judge for yourselves. Apollinaire published an entire book of shaped poems, though he has never, in our view, been a poet of the first rank.