The decor of the house of Hugo Eberling, owner of a joint-stock concrete-works company, in Basmanny Lane be like:
you just open random pages of books on heraldry and semiotics: "oh, that's pretty, let's have it on the façade", "oh, an eagle. Stick that on too", "a mascaron? Is that some sort of dessert?", "Masonic boots? We're having those!"
