Moncler wins city tender for premises in Galleria Vittorio Emanuele II in Milan in 2018
Incidentally, in 2018 there was a small debate over whether it was appropriate to open yet another luxury boutique in the Galleria Vittorio Emanuele II. The point is that when the office of the "city showcase", something like a municipal information desk or tourist bureau, moved out, the only company to submit a bid for the premises at the city auction was the Moncler brand. The authorities had a prejudice against opening a café or bar here, since in their view there was quite enough of that commodity within a hundred metres of the spot. In the end the vacant space went to Moncler for, I believe, one million two hundred thousand euros a year. And, as you can see, Milan has only gained from it
