Sunday, 15 November 2026

The Pushkin Museum's 2026 logo and a call to return to the previous one

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Grey logo of four vertical strokes with the words “Pushkinsky Muzey” on a dark background, with a “2026” label in the corner.

I thought the Pushkin Museum's previous logo was a failure, but now they have replaced it with something even more abstract: just four columns, although the portico of the main building rests on six.

And yet they could simply have admitted the mistake of 2024 and gone back to the old logo, perfectly recognisable, informative and successful

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