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# A relaxed attitude to luxury means painting your own name on a Louis Vuitton trunk in white paint
- URL: https://theparnassian.com/en/spokoinoe-otnoshenie-k-liuksu-eto-napisat-na-chemodane-louis-vuitton-beloi-kraskoi-svoe-imia/
- Published: 2025-10-04T13:56:31.000Z
- Updated: 2026-10-01T05:28:31.000Z
- Author: Alexandr Radayev
- Tags: NB!, Paris, People, Pop Culture, Humour

A relaxed attitude to luxury means painting your own name on a Louis Vuitton trunk in white paint. Which is exactly what Paul Poiret did.

![](https://theparnassian.com/content/images/2026/09/photo_18193@04-10-2025_16-56-31.jpg)