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# I agree with the view that the ostentatious modesty of the papacy, and of Francis's pontificate in particular, turns out, once you start looking into it, to be nothing more than a set of marketing ploys and slogans
- URL: https://theparnassian.com/en/soglasen-s-mneniem-o-pokaznoi-skromnosti-papstva-i-v-osobennosti-pontifikata-frantsiska-kotoraia-esli-nachat-vnikat-okazyvaetsia-prosto-naborom-marketingovykh-khodov-i-lozungov/
- Published: 2025-04-27T15:42:22.000Z
- Updated: 2026-10-01T05:30:23.000Z
- Author: Alexandr Radayev
- Tags: Faith, Cinema, Observations, Rome

The phenomenon is nicely captured in the series “The Young Pope” with Jude Law, in which one of the most important figures in the hierarchy is not a spiritual office at all but something like a PR director