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# Why Does Everything Most Beautiful Happen Just Before New Year?
- URL: https://theparnassian.com/en/pochemu-vse-samoe-krasivoe-sluchaetsia-pod-novyi-god/
- Published: 2021-12-17T11:51:44.000Z
- Updated: 2026-10-01T05:39:47.000Z
- Author: Alexandr Radayev
- Tags: Coming Up, Art, Museums, Pop Culture, Saint Petersburg

Why does everything most beautiful happen just before New Year? The exhibition “Beauty and Style. A History of Fashion Photography. From the Collection of the Still Art Foundation” at the Department of Contemporary Art of the State Hermitage Museum. It presents the photographers’ own prints by Erwin Blumenfeld, Horst P. Horst, Richard Avedon, Irving Penn, Helmut Newton, Guy Bourdin and others, works that have already become classics

![](https://theparnassian.com/content/images/2026/09/photo_5640@17-12-2021_14-51-44.jpg)

![](https://theparnassian.com/content/images/2026/09/photo_5641@17-12-2021_14-51-44.jpg)