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# The author criticises national culture becoming a backdrop for corporate interests
- URL: https://theparnassian.com/en/fasad-tsentra-pompidu-polnostiu-zakryli-svetodiodnymi-lentami-sozdav-ogromnoe-polotno-dlia-reklamy-naik/
- Published: 2024-06-29T07:14:33.000Z
- Updated: 2026-10-02T18:36:35.000Z
- Author: Alexandr Radayev
- Tags: Architecture, Observations, Society, Paris

The façade of the Centre Pompidou has been entirely covered in LED strips, creating a vast canvas for Nike advertising.

It is dreadful when national culture becomes nothing more than a backing for corporate interests

![](https://theparnassian.com/content/images/2026/09/photo_12645@29-06-2024_10-14-33.jpg)